Face-to-face vs. Online Learning "Face Off"

We've all heard it before--training is moving away from face-to-face learning and online is the way to go.  While offering online training can be very cost-effective due to the savings on travel, expenses, and time away from the core business, it also has its disadvantages.

I recently taught a day-long "Train the Trainer" course and had the pleasure of getting to know the participants in the class.  Since I will be working with these instructors as part of my company's grassroots education initiative, it is very beneficial for me to be able to connect with each of them and "put a face with the name" as more than likely our interactions moving forward will be over the phone or through email communication--not very personal!

In a recent publication by OmniPress, the results of a survey conducted with over 280 associations sought to understand more about the organizations, trends, and challenges for those who provide face-to-face training for their members.  The results were not too surprising to those of us who value in-person training over online education--not only do organizations use events to support their current member base and to increase their satisfaction and value to the association, they also stated that attendees gain valuable social aspects, such as networking, relationship building, and learning together through face-to-face interactions.

This last point alone is quite powerful when defending face-to-face learning.  One of the principles of adult learners is that they are autonomous and self-directing--they are going to learn more from discussions and group activities.  Additionally, I've never met an instructor who didn't learn something from his or her participants each time he or she teaches.  Not only does this enhance the instructor's knowledge, but it will serve to continuously improve the presentation and course materials for future audiences.

While online training positions the learner to accept supporting electronic course materials, there are alternatives to producing hard copies for on-site training.  In my current position, I was able to reduce the cost associated with the "Train the Trainer" course by communicating early that participants would either have to download an electronic version of the materials or print their own copy and bring it with them.  What I've found is that most people have a preference (electronic vs. hard copy) and will respond accordingly.

All in all, it is best to evaluate how your audience consumes its knowledge and react according with a blend of face-to-face and online learning where appropriate.

Happy learning!